A bowl of lobster meal actually sell 5 million by four attendants, really engage in shrimp?   Just two years, in 12 cities out of more than 60 stores, including 15 directly managed stores.Especially in the second quarter of 2017, the company has a turnover of over 5 million, net profit margin of more than 12% of stores.   Heard called a chicken, a duck call, do not know a man named had a shrimp does, in fact, they did not come out as early as we did not expect this name so likeable!This is a hermit in the city do?   For information on joining the project more?Do not worry, please click on the end of the text have read [the original], direct access to a detailed internal information to join.         (Source: 2017 China Industry Development Report crayfish.) In the upgrading of consumption, continues to drive demand for the C-terminus, the market is still small lobster expansion.   However, the unlimited market opportunity no national well-known brands coming to the fore; both online and offline, crayfish industry is booming, there are so buoyant?   A pain point: complex production process, including machining, etc., the output stream cost, is difficult to control.   Pain point two: the high requirements of shrimp aquaculture sources, more than 90 percent of the shrimp source of income from scattered, difficult to master security quality control.   Three pain points: C end demand continues to overweight, however, to distinguish between shrimp source of supply there is a short season.   Pain points Four: sterile shrimp farming difficult standard, net red events affecting consumer awareness of products, such as Zheng Wenqi lobster dinner event.   .Obviously opportunity, but also painful sore point.王新浩 say.    Premise is stable expansion of the supply chain (Source: 2017 China Industry Development Report crayfish.) Heaven pays off.   In running around, finally ordered a shrimp and lobster Hubei a long-term source of plant breeding to achieve cooperation, to lock in prices, centralized purchasing shrimp, shrimp do large-scale supply store to prepare for future expansion.   At the same time, to establish its own food production plant standardization sauces, unified distribution to all stores.   As a result, we have very strong grip on the supply side, less likely to break situation for the emergence of shrimp; secondly, food processing and sauce is done in the back end, improve the efficiency of food stores.   This is for brand expansion, more efficiently; Wang Xinhao said placidly, looking back, this road is not worse than peers.    50 variety of SKU drive, four people can easily get to do business fly even higher single 200 single-volume requirements, mainly due to the back-end support, including shrimp processing, sauces and product development.   Today, each of the 15 models online store lobster products, including lobster meal, lobster noodles, chicken rice, lobster and other four product lines to be tested in more than 50 models SKU shelves.   It is understood that the Church called a shrimp than the food business accounted for only 20%, while the proportion of online takeaway business for nearly 80%, covering a total population of more than 100,000 +.   The next single platform conversion rate exceeds 36%, the peak of a 50-square takeaways can single out 1000.   2 products / month update rate, is the creative takeaway party.   Wang Xinhao headlines told the king, the early expansion, it already formed a delicious crayfish development team, no worries about not pushing fresh delicious take-away lunch, in fact, we can more quickly.    A + B, a satellite town to get market event marketing business model, increase the interaction must further build the back-end supply chain, covering the whole period of development of the product line, which is the power system; constructing, improving chain management system, which is the guidance system; upgrade brand awareness, create IP, which is boosters; open more than one thousand stores, the head of the achievements lobster meal category brand.   In the future, I called a shrimp should be a ‘restaurant + retail’ listed companies.Wang Xinhao concluded.   Please click to read [the original] direct access to a detailed internal information.    ▼ Click here for free access to project data